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O'Neill's Announces Champion of the Beer

Following the successful All Ireland Beer Festival held at O’Neill’s throughout November, the Irish pub chain has announced the winning guest beer that the majority of customers raised their glasses to.

After collecting nearly a third of all votes cast across the November beer festival, Strangford Lough Brewing Company’s ‘Legbiter’ was crowned champion of the beers over five other Irish ales. It will now be served at O’Neill’s alongside current favourites, such as Guinness®, Jameson, Bushmills and Magners.

Legbiter is described as a golden ale with an inviting citrus fragrance due to the late addition of Golding hops. The fine hop and light malt aromas carry through to the palate, creating an ale that is full but refreshing. The beers original name is derived from the sword of King Magnus called ‘Legbite’, the 11th century King of Norway who fought battles with the Irish army and controlled segments of land across the Emerald Isle.

Sarah Taylor, brand manager at O’Neill’s, commented: “The November festival was a real treat for beer lovers who wanted to sample a true flavour of Ireland’s rich brewing history. It was a tough call for our customers as each of the six guest beers had their own unique appeal, but in the end Legbiter won the crowd over, and we are sure that it will be a popular addition to the line-up of beers at O’Neill’s.”



The M&B owned O'Neills chain of pubs have selected SLBC to provide 3 beers for their exciting 'All Ireland Beer Final' promotion from the 19th to 25th November 2006.

O'Neills considers SLBC to be one of the leading independent brewing companies in Ireland and has chosen the best selling 'Barelegs Brew' and 'St. Patrick's Ale' as well as the popular 'Legbiter' for the promotion.

Customers of O'Neillls will be encouraged to try the beers and vote for the ones they like best. If you like OUR beers go along to your nearest O'Neills and support us; you will have a great time in great pubs with great beer! O'Neills is also offering a prize of a trip to Ireland!

The news gets even better as after the promotion O'Neills will continue to stock 'Barelegs Brew' on a permament basis.

 

 

 


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